In my spare time, what little I have, I’ve been working on a textbook for students and while writing the introduction chapter on Graphic Communication, I decided to really look at how we define the term.
Traditionally graphic communication has been defined as communication through graphics and graphical aids. This definition is not only obvious but it is also ambiguous. However, I feel that this definition is somewhat limited as it does not really take into account modern mediums of graphics such as both print and digital or static and dynamic.
When it comes to the study of graphic communication, universities look at it too ways. The first is that it is a long-standing art form, therefore it is taught in the art departments and focuses on theory of design and meaningful messages. Then again some schools see it as a technology where it is taught in the technology department and focuses on the tools (software) that is used to create the content. The problem you’ll see here is that graphic communication is really both an art and a technology and students need to know both!
Thinking about the type of graphics and study of graphic communication I decided that I would develop my definition for graphic communication. Some people (possibly even some colleagues) may disagree with my definition, but I feel that it really defines graphic communication as it applies to the topics which I teach; that being mostly web and interactive content. So, how do I define graphic communication?
Graphic Communication is communication through the use of multiple forms of graphic media; such as images, video, animation and typography; combining art and technology in order to communicate a meaningful message to the audience
I’m curious to get your thoughts and opinions on what you think about this definition? I’m also wondering what does “graphic communication” mean to you?